48 Hour Study

48 Hour Study

Our next phase in our process is the 48 hour study.  In order to become more engrossed with the property, the “occupancy hero” assigned to the client then takes a 48 hours tour, escorted by one of our highly seasoned escorts.  The Occupancy Hero leasing agent with help from the escort takes no less than 48 hours to adequately assess a client’s property.  The exchange of information during this onsite evaluation is critical to understanding and overcoming the property’s obstacles and opportunities.  Cooperation and collaboration are paramount during this phase.  We believe a client’s property team has valuable information about how or why a property is underperforming.  Our goal – during this phase – is to evaluate and extract this information and collectively create a strategy that gets results.  In addition, we also catalog community information like local hospitals, shopping centers, major corporations, schools, age and income demographics etc…  The detail reporting is then reviewed to begin the next phases in our process, Marketing and Leasing.

Next phase……Marketing